Challenge

Driven by the fundamentals of growth and capitalization, Capatalize is a real estate investment company that needed its identity to resemble their vision. We were tasked with branding and revamping the website to best reflect its vision of growth and profitability.

Approach

Keeping in mind the progressive outlook of the company, we upgraded the brand identity to resemble the same by making the As’ look like arrowheads pointing upwards in the wordmark. We used a shade of green to give out a subtle resemblance of the monetary aspiration and advancements of the company. Based on its growth-oriented approach, the imagery chosen conveyed an abstract message of endless growth opportunities, and black & white images were used to intensify the effect.