Challenge

RBA has been in the Financial Industry for two decades. Keeping the fairly nascent introduction of GST in mind, they extended their services to the existing clientele to help understand money evaluation.

Approach

We set out to design a visual identity that best represents the new era of RBA into the dawn of GST. One that encapsulated their value of being a client-centric business focused on growth. We steered our attention toward their most mentioned value of growing with the clients’ growth. This, we represented through the mathematically appropriate curve and two colours denoting the two stakeholders. A logo that is simple, straightforward and strong.